Birchwood Rehabilitation and Healthcare Center

About Birchwood Rehabilitation and Healthcare Center

Birchwood Rehabilitation And Healthcare Center, located in CRANFORD, NJ, is a for-profit organization that accepts Medicare and Medicaid.

Why Families Choose Birchwood Rehabilitation and Healthcare Center

High Quality Care: With a 5-star CMS rating, this facility demonstrates high standards.

Key Performance Indicators

CMS Overall Rating 5 Stars
Nursing Hours 3.50 hrs
Safety Record Clean

Chain Affiliations & Network

This facility is part of the ATLAS HEALTHCARE network. This chain operates 29 facilities.

Chain Performance Overview

Inspection

3.0

Staffing

2.4

Quality

4.4

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Nursing Staff Analysis

Staffing levels are a critical indicator of quality care. We analyze the daily hours of care provided by Registered Nurses (RNs), Licensed Practical Nurses (LPNs), and Certified Nursing Assistants (CNAs).

Below Average Staffing

Birchwood Rehabilitation and Healthcare Center provides less care hours than the state average and less than the national average.

Registered Nurses (RN)

0.37 hrs/day

State: 0.69 US: 0.68

Case Mix Adj: 0.66

Quality Adj: 0.38

Licensed Practical Nurses

1.40 hrs/day

State: 1.63 US: 1.54

Case Mix Adj: 0.83

Quality Adj: 1.06

Certified Assistants

2.10 hrs/day

State: 2.24 US: 2.33

Case Mix Adj: 2.25

Quality Adj: 2.16

CMS Quality Ratings

Category	Rating	Stars
Overall Rating	5
Health Inspection	4
Quality Measures	5
Staffing	3

Health Inspection History

Inspection Cycle	Score	Date
Cycle 1 (Most Recent)	20	Dec 11, 2025
Weighted Average	31	Combined Score

Lower scores are better. Scores are based on health inspections and complaint investigations.

Detailed Quality Measures

Rates are from CMS quality measures (claims-based and MDS-based) for the reporting period ending May 01, 2026. Some measures may be omitted when CMS does not report a numeric rate for this facility.

Medicare claims-based measures

Typically includes short-stay outcomes, hospitalizations, and ED use from Medicare claims.

Measure	Rate
Percentage of short-stay residents who were rehospitalized after a nursi... (QM521)	25.3%
Percentage of short-stay residents who had an outpatient emergency depar... (QM522)	8.1%
Number of hospitalizations per 1000 long-stay resident days (QM551)	1.2%
Number of outpatient emergency department visits per 1000 long-stay resi... (QM552)	0.9%

MDS-based measures

Resident assessment data; often used for long-stay care quality.

Measure	Rate
Percentage of long-stay residents whose need for help with daily activit... (QM401)	3.6%
Percentage of long-stay residents who lose too much weight (QM404)	1.5%
Percentage of long-stay residents with a catheter inserted and left in t... (QM406)	0.0%
Percentage of long-stay residents with a urinary tract infection (QM407)	0.3%
Percentage of long-stay residents who have depressive symptoms (QM408)	19.1%
Percentage of long-stay residents who were physically restrained (QM409)	0.0%
Percentage of long-stay residents experiencing one or more falls with ma... (QM410)	1.2%
Percentage of long-stay residents assessed and appropriately given the p... (QM415)	98.8%
Percentage of short-stay residents assessed and appropriately given the... (QM430)	95.6%
Percentage of short-stay residents who newly received an antipsychotic m... (QM434)	1.0%
Percentage of long-stay residents whose ability to walk independently wo... (QM451)	2.5%
Percentage of long-stay residents who received an antianxiety or hypnoti... (QM452)	12.4%
Percentage of long-stay residents assessed and appropriately given the s... (QM454)	97.5%
Percentage of short-stay residents who were assessed and appropriately g... (QM472)	89.3%
Percentage of long-stay residents with pressure ulcers (QM479)	5.9%
Percentage of long-stay residents with new or worsened bowel or bladder... (QM480)	22.4%
Percentage of long-stay residents who received an antipsychotic medicati... (QM481)	14.8%

Complaints & Deficiencies

Complaint History by Year

This chart shows the number of complaints filed each year.

Summary:

2024: 4 complaints
2025: 2 complaints
Total: 6 complaints on record

Recent Complaints (Since Jan 2023)

Date	Description
Dec 31, 2025	Provide appropriate treatment and care according to orders, resident?s preferences and goals.
Dec 31, 2025	Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.
Dec 06, 2024	Procure food from sources approved or considered satisfactory and store, prepare, distribute and serve food in accordance with professional standards.
Sep 03, 2024	Provide appropriate pressure ulcer care and prevent new ulcers from developing.
Sep 03, 2024	Ensure each resident receives an accurate assessment.
Aug 27, 2024	Honor the resident's right to a safe, clean, comfortable and homelike environment, including but not limited to receiving treatment and supports for daily living safely.

Note: Table shows only complaints filed since Jan 1, 2023. See chart for historical trends.

EAST ORANGE, NJ

Owner & Operator Information

Business Entity

CRANFORD SNF LLC

Ownership Structure

Management & Direction

PINCHOS BAK CORPORATE OFFICER
SHLOMO GOLDBERGER W-2 MANAGING EMPLOYEE

Associated Doctors

No associated doctor information available.

Local Comparison

Facility	Distance	Rating
Jamaica Hospital Medical Center T C U	N/A	4
Inglemoor Rehabilitation and Care Center	N/A	5
Skilled Nursing at Fellowship Village	N/A	5
St Joseph's Home Al and Nc, Inc	N/A	5
Emerson Health Care Center	N/A	5
Shore View Nursing and Rehabilitation Center	N/A	5
Job Haines Home For Aged People	N/A	5
Florham Park Rehabilitation and Healthcare Center	N/A	5
Complete Care at St Vincents LLC	N/A	5
New East Side Nursing Home	N/A	5

Related Analysis

Best Nursing Homes in CRANFORD, NJ

Compare Birchwood Rehabilitation and Healthcare Center to the top-rated facilities in the area.

Ownership Details

Complete list of registered owners, including direct and indirect ownership.

Noted Deficiencies

Detailed history of deficiencies with descriptions and correction dates.

Nursing Hours Analysis

Detailed breakdown of staffing hours per resident by role.

Frequently Asked Questions

Birchwood Rehabilitation and Healthcare Center has a 5-star CMS overall rating out of 5, which indicates excellent quality care above average standards. The nursing staff spends 3.50 hours per resident daily, compared to the national average of 3.87 hours.

Birchwood Rehabilitation and Healthcare Center is certified to accept Medicare and Medicaid and provides comprehensive nursing home services including:

Skilled Nursing Care: 24/7 medical supervision and complex medical treatments
Long-term Residential Care: Assistance with daily living activities for extended stays
Short-term Rehabilitation: Recovery services after hospital stays or surgeries
Memory Care: Specialized programs for residents with dementia and Alzheimer's disease

The facility has 200 certified beds.

Birchwood Rehabilitation and Healthcare Center accepts Medicare and Medicaid, which helps cover costs for eligible residents. Specific pricing varies based on:

Level of care needed (skilled nursing vs. long-term care)
Room type (private vs. semi-private)
Insurance coverage (Medicare, Medicaid, private insurance)
Length of stay and specific services required

For current rates and to discuss payment options, contact Birchwood Rehabilitation and Healthcare Center directly at 9082726660. Their admissions team can help determine coverage and out-of-pocket expenses.

When visiting Birchwood Rehabilitation and Healthcare Center, pay attention to these important factors:

Environment & Cleanliness

Overall cleanliness and odors
Resident room conditions
Common area maintenance
Safety features and accessibility

Staff & Care Quality

Staff-to-resident ratios
How staff interact with residents
Response time to resident needs
Staff knowledge and professionalism

Ask to speak with current residents and their families, tour at different times of day, and review the facility's most recent inspection reports.